Logo letter

Tips in Writing an Effective Job Advert


Advertising a job can be quite challenging because you have to make sure you attract the right and best candidates perfect for the job. In this article, you will learn some of the best ways in order to make sure that you can create the most effective job advert.


  1. The job title should be appealing. This is one of the best ways to catch the interest of more people to view the job advert. Never come up with a title that is hard to guess and search. For instance, if you are looking for a PR executive, then the best title could be 'PR Executive'. It is not ideal to make long and hard job titles. This will not be appealing to the candidates.


  1. Next, you have to set out your structure. Actually, there is no format when it comes to describing the job role, however, here are some essential elements you should include.


- Make a short introduction that may consist of 40 words. In the introduction, make sure to talk about the job offered. Make this very interesting to invite them to keep on reading.


- The next is listing down the main tasks required for the job. This is like a business objective wherein the candidate tries to determine if he or she is fit for the job. You don't actually have to include everything, just the main role is enough. For more details about recruitment, visit http://www.huffingtonpost.com/news/recruiting/.


- You need also to list down the specifications required for the job such as the qualifications, attributes and skills. It is ideal to be very clear here if you want to get high quality candidates. Be careful with the words to use because the response of the job seekers will be affected by it.


- You need to give essential information at staffadvert.co.uk such as the salary and other benefits they can get. This is one good way to get the interest of the best applicants so they will not end up working in your competitor. The rewards should not always be financial. There are several flexible working programmes and options that attract candidates.


- There should be an 'Apply Now' button so interested candidates can contact you through phone or email. You need also to include specific information on how they should write their application letter.


  1. Make sure to appeal to the needs and requirements of the candidates so they will apply for the job. Job seekers at staffadvert.co.uk also value their experience and skills so make sure to get their interest and trust. This can be likened to selling a product to your customers.